A fake luxury brand: The payless experiment
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A fake luxury brand: The payless experiment
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Check Out Cute Flats at Payless Shoes
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Check Out Cute Flats at Payless Shoes
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Money | Business | Mindset on Instagram: "This experiment proved one thing — perception beats price 👠💸 In 2018, Payless pulled off one of the boldest marketing stunts ever. They launched a fake luxury store called “Palessi” inside a former Armani location. Gold mannequins. Velvet ropes. Champagne service. Top fashion influencers were invited to shop — and they did. The twist? Those “designer” shoes were regular Payless styles… just rebranded. 🤯 Some guests paid as much as $645 for $20 shoes,
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Money | Business | Mindset on Instagram: "This experiment prov…
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Mindset | Motivation | Wealth on Instagram: "This experiment showed that perception can be more powerful than price. In 2018, Payless pulled off one of the boldest marketing stunts ever-by launching a fake luxury store called Palessi in a former Armani location. With gold mannequins, velvet ropes, and designer vibes, they invited top fashion influencers to shop. The twist? The shoes were regular Payless styles... just rebranded. But under the illusion of luxury, buyers paid up to $645 for $20 sh
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Mindset | Motivation | Wealth on Instagram: "This experiment show…
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@lumathink on Instagram: "Back in 2018, Payless executed one of the most daring marketing experiments ever—opening a fake luxury boutique called Palessi inside a former Armani store. The setup? Gold mannequins, velvet ropes, and an exclusive invite list of top fashion influencers. The twist? Those “designer” shoes were actually regular Payless pairs—just rebranded. 🤯 Shockingly, shoppers spent up to $645 on shoes worth $20, admiring their “premium quality” and “fine design.” When the truth was
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@lumathink on Instagram: "Back in 2018, Payless executed one of the …
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Payless Kitchen Faqs❓: What are your cabinets made of?
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Payless Kitchen Faqs❓: What are your cabinets made of?
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They opened a fake Luxury store using payless shoes!
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No Signal? No Problem. These 'Pay-Less' Phones Are Saving the Day
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