Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Mississippi State celebrates the Snow Bowl’s 25th anniversary with throwback interlocking MSU helmets in a white out game vs. Tennessee.

Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is ...

The Tennessee Volunteers will switch from Nike back to Adidas after roughly a decade-long partnership. We wanted to know what ...

Tennessee and WNBA legend Candace Parker takes full pride in the Adidas partnership her alma mater has established.

The grumblings from around Knoxville for the past couple of months became official on Wednesday afternoon when Tennessee ...

Earlier this week, Kansas announced a major $300 million gift from donor David Booth. It’s believed to be one of the among ...

Tennessee football receivers coach Kelsey Pope knows he’s shorthanded before the 2025 season even kicks off. Here's how the Vols hope to deal with it.

This article was originally published on www.si.com/college/tennessee as Tennessee WR Mike Matthews Talks New Adidas Deal For ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Reuniting as partners for the first time since 2014, adidas and UT's new 10-year agreement promises to uphold the rich traditions of the University of Tennessee's athletic history while bringing new ...

The uniform change caught many fans off guard but Tennessee has historical precedence for winning with the three-stripe brand ...