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American Eagle, Sydney Sweeney

Sydney Sweeney and Trump may have been good for American Eagle’s stock, if not consumer demand

The “great jeans” ad campaign from denim retailer American Eagle Outfitters Inc., featuring actress Sydney Sweeney, has sparked anger from some progressives, support from conservatives, and a jump in social-media followers,

Forbes on MSN · 4h

American Eagle Foot Traffic Falls Nearly 9% Year-Over-Year Amid Sydney Sweeney Controversy

Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass_by.

Newsweek on MSN · 1d

American Eagle scores big win amid Sydney Sweeney ad backlash

American Eagle sparked a firestorm online late last month when the clothing company released a commercial featuring Sweeney, an actress known for her roles on Euphoria and The White Lotus.

New York Post10m

Only 12% of people find Sydney Sweeney’s American Eagle ‘great jeans’ ad offensive: poll

The uproar over Sydney Sweeney’s American Eagle ad campaign has exploded on social media but it’s a different story elsewhere, according to a new survey — with only a small sliver of Americans ...

3hon MSN

Sydney Sweeney's Dolly Parton-inspired Western will benefit from ad backlash: expert

Sydney Sweeney channeled Dolly Parton in her new Western "Americana" amid controversy over her American Eagle jeans ad ...

ADWEEK on MSN8h

Sydney Sweeney Redefines Brand DNA

It's perhaps the sharpest of marketing's double-edged swords: brands quest endlessly for attention, but aren't always happy ...

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