A new training ground sponsorship deal between the Washington Commanders and AI defence and border solutions company BigBear.ai is emblematic of a new interest from the sector in sports sponsorship.

DAZN has doubled down on its commitment to the Saudi Pro League (SPL) by securing rights in German-speaking countries over the next two seasons and adding global highlights rights over the same term.

The International Automobile Federation has announced that it is working with incumbents Red Bull and KW15 to launch a tender process for the World Rally Championship commercial rights.