A new training ground sponsorship deal between the Washington Commanders and AI defence and border solutions company BigBear.ai is emblematic of a new interest from the sector in sports sponsorship.

DAZN has doubled down on its commitment to the Saudi Pro League (SPL) by securing rights in German-speaking countries over the next two seasons and adding global highlights rights over the same term.

The International Automobile Federation has announced that it is working with incumbents Red Bull and KW15 to launch a tender process for the World Rally Championship commercial rights.

OAKA Basketball Arena, the home of Greek basketball giant Panathinaikos BC, has been rebranded as Telekom Center Athens through a naming rights deal amid a much-needed overhaul of the 2004 ...

The costs of hosting a Formula 1 grand prix in Southeast Asia are likely to prevent the racing championship being staged in ...

The German Bundesliga has announced a multi-platform broadcast approach in the UK and Ireland, with YouTube channels ...

Fanatics, the global digital sports platform and leader in licensed sports merchandise, is accelerating its growth in Australia and New Zealand through new partnerships, a packed calendar ...

Tottenham Hotspur’s legal dispute with ex-sponsor Ineos has taken a new turn as the UK chemicals firm has counter-sued the Premier League club over alleged sponsorship breaches.

Airbnb has signed as an official sponsor of Spain’s top-tier football league LaLiga in a multi-year agreement starting this ...

World Athletics has launched the host selection process for the 2028 edition of its new Ultimate Championship event, which ...

The extent of the funding crisis facing France’s Ligue 1 has been revealed, with clubs facing a substantial drop in broadcast ...

ESPN has penned a three-year extension to show the National Basketball League in its domestic market, while Australia’s ...