“The Creative Effectiveness Study” found that creativity, humor and market disruption are the keys to commercial success. According to the study, brands that stick with their creative platforms over ...

The quest to own AI for search, agents, commerce and other markets has ignited all-out competition to attract ad experts - aside from throwing millions and even billions behind projects to acquire ...

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TikTok has introduced updates to its Community Guidelines, providing clearer language regarding its policies, while presenting new rules and standards addressing concerns about the continued spread of ...

This week, Doug Parks sits down with Alon Rivel, Chief Marketing Officer at Feast & Fettle, to talk about the importance of ...

Mature millennials and Gen X users are upending TikTok's "youth-only" stereotype, turning it into a genuinely ...

The deal is backed by JP Morgan and several private equity groups. Ad.com, which has extensive experience in advertising, acquired Search.com in July.

Ray Erku was terminated as editor of The Aspen Times on Tuesday. A story in the Times said the paper had “parted ways” with ...

The focus is the luxury Range Rover Sport SV. Manica juxtaposes the design, comfort and artistry of a stadium with the new ...

On the spectrum of nice-, want- and need-to-have, there's now academic proof that ethics can make you a better advertising pro. Who would have thought?

“The Skydeck is more than a view. It’s a feeling,” said Jac Mansour, Chief Creative Officer at Pinnacle. “It’s the moment ...