Career Development - The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research.

Customer data platforms and customer engagement platforms overlap, but their primary functions differ. Learn about the roles of CEPs and CDPs, real-world use cases, and ways they enable ...

New digital experiences have disrupted customer journeys, rendering the traditional funnel obsolete. The new customer journey has more meaningful touchpoints--and increased revenue opportunities.

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Discover effective marketing strategies to boost market penetration and drive sales growth. Learn how to maximize your market share.

Explore how marketing teams are using data insights, optimizing spend, leveraging AI tools, and mastering efficiency to drive measurable growth and strategic success.

How you timestamp your content says a lot about what you think of your audience. Read about the 6 main categories of timestamping and how to boost trust signals.

Customer Behavior - Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to ...

Marketing Content - Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.

Career Management - Colleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing ...

Consider these factors when determining how to measure the ROI and effectiveness of your B2B influencer marketing campaigns.

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging.