Measurement & Analytics - This infographic explores how a measurement paradox leads marketers to wrongly attribute sales and ...

Consider these factors when determining how to measure the ROI and effectiveness of your B2B influencer marketing campaigns.

This article explores how to nurture potential B2B clients through the awareness journey, from Marketing-qualified lead to Sales-qualified lead.

Marketing Content - The Joe Rogan Experience was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research.

CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

Understanding consumer behavior is key to increasing ROI. Learn the importance of customer segmentation and how to analyze customer migration patterns.

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging.

New digital experiences have disrupted customer journeys, rendering the traditional funnel obsolete. The new customer journey has more meaningful touchpoints--and increased revenue opportunities.

Apple is the most valuable brand in the world in 2023, followed by Google and Microsoft. Check out the other 97 brands and their industries.

Explore how servant leadership and the Yes Approach foster collaboration, empowerment, and innovation, creating high-performing and inspired teams.

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Marketing Content - Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.