Picking the right data partner for AI-driven marketing helps brands improve outcomes and steers them away from inaccuracies at speed and scale, says Eyeota’s Rohiet Ghildyaal ...

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Vaping might look like a harmless choice or a clubbing flex, but it’s a trap dressed up in glossy packaging. That’s the blunt message behind 'Don’t Toy With Your Life', a hard-hitting new anti-vaping ...

The PR Awards Asia-Pacific celebrated its 24th edition with a lively ceremony in Hong Kong. Check out the complete list of winners here.

Newly independent and armed with its Converged strategy, Havas Media is pushing for growth in APAC. But with a limited regional presence, key account losses, and stiff competition from larger, ...

Havas's post-split independence will be on trial. Can its ‘Converged’ strategy deliver business growth, and can its leaders address the internal diversity issues?

Hakuhodo’s 2024 performance reflects an agency in transition. Whether these steps will future-proof the agency for global relevance or simply ensure its survival remains to be seen.

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.

Emart was Korea's number one discount store, with 141 chain stores throughout the country. However, the company had a weakness. They saw that sales dramatically dropped every day at lunchtime. How ...

Bain Capital and ad agency giant WPP are considering the sale of Kantar Worldpanel, according to a report in the Financial Times. Kantar is one of the world’s largest market research companies ...