The network will rebrand as MS NOW as a result of its move from Comcast to Versant. As a result, MS NOW and other channels involved in the move will lose their NBC peacock logo, as Comcast owns NBCUniversal.

MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

MSNBC announced a new name for the network on Monday after being thrown out of the NBCUniversal club and forced to drop both the NBC and the peacock logo from their branding. The network’s new name will be MS NOW.

Robby Soave and Lindsey Granger react to MSNBC announcing new name, "MS NOW."

(Reuters) -Cable news channel MSNBC will rebrand as My Source News Opinion World, or MS NOW, ahead of the planned spinoff of the bulk of parent Comcast's NBCUniversal cable networks later this year, the Wall Street Journal reported on Monday.