Alaska Air Group Inc. debuted a new loyalty program that will let members choose from three options to earn award points, the ...

To sweeten the deal, Alaska is expanding partnerships beyond flying. Members can now earn points on Lyft rides, hotel ...

Alaska and Hawaiian Airlines are now offering a new combined loyalty program with free inflight Wi-Fi for all members.

Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards ...

Alaska and Hawaiian Airlines announced a new combined loyalty program. Here's how it will work and what perks members should ...

In what Alaska calls an industry first, flyers starting later next year will choose from one of three options to earn points ...

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Alaska Airlines has unveiled a raft of new benefits alongside Hawaiian Airlines, such as a combined loyalty program and ...

Beginning August 25th through August 29th, SkyMiles members and Delta employees can vote using the Fly Delta App for one of ...

But beyond combining the programs, Alaska has used this merger as an opportunity to take Alaska Airlines Mileage Plan in a ...

Alaska Airlines is out with its long-awaited new loyalty program, Atmos Rewards, which combines the former Mileage Plan and ...

An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn ...