Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Four minutes or less. That is how long the Starbucks chief executive officer would like for it to take from order to drink in ...

The coffee giant’s new CEO won’t have to relocate to the corporate headquarters in Seattle, according to his offer letter.

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian Niccol's turnaround plan was bearing fruit.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Starbucks CEO Brian Niccol announced a significant change to its hybrid work policy that will affect hundreds of employees ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

As part of his Return to Starbucks strategy, Brian Niccol is betting on more welcoming, efficient, and customer-connected stores ...

A study by the AFL-CIO finds CEOs in the S&P 500 made 285 times more than their employees last year. The largest pay disparity was at Starbucks, where CEO Brian Niccol made 6,666 times as much as the ...