Pricing remains one of the most closely watched aspects of any Apple launch. Industry whispers suggest that Apple has softened the blow of Trump-era tariffs by expanding its US-based manufacturing, though Asia continues to play a crucial role in its supply chain. This means fluctuations in cost remain a possibility.

The most widely discussed rumor is that Apple might be introducing its slimmest phone ever, the iPhone Air, which may replace the iPhone Plus. This rumored device is said to have a profile thickness of 5.5 mm, making it about 0.08 inches thinner than current iPhones. It’ll also feature a 6.6-inch screen.

August, meaning that Apple's annual iPhone event is just around the corner. This year, Apple is expected to unveil the iPhone

The standard iPhone 17 could see some welcome display upgrades. At least one supply chain source claimed it will add a 120Hz variable refresh rate (ProMotion) display, which the Pro series has used since 2021.

Discover Apple's 2025 lineup: iPhone 17 Pro Max, AirPods Pro 3, Apple Watch Ultra 3, and more. Release dates, features, and innovations.

Which of the flagships would be a smarter buy? The Apple iPhone 17 Pro, or the Pixel 10 Pro? Here’s a detailed comparison for a greater understanding.

Alleged images of the iPhone 17 Pro Max's internal design have surfaced, offering a potential look inside the device before it is announced

Discover Apple’s 20th anniversary iPhone: futuristic design, 200MP camera, A21 chip, and groundbreaking innovations for 2027.