Unlike many of its rivals, Alaska Airlines is giving members of its new loyalty program a choice on how they earn rewards ...

Alaska Airlines and Hawaiian Airlines have launched a joint loyalty program called Atmos Rewards and introduced a new premium ...

Alaska Airlines has unveiled Atmos Rewards, a new loyalty program designed to replace and unify its existing Mileage Plan ...

"Atmos Rewards is designed to set a new standard for airline loyalty – more generous, more flexible, and easier to use, ...

Alaska Airlines and Hawaiian Airlines have a new combined loyalty program: Atmos Rewards. There's also a brand-new premium ...

In what Alaska calls an industry first, flyers starting later next year will choose from one of three options to earn points ...

Alaska and Hawaiian Airlines are now offering a new combined loyalty program with free inflight Wi-Fi for all members.

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Alaska Airlines and Hawaiian Airlines launched Atmos Rewards, a new combined loyalty program that offers members more ways to ...

Alaska and Hawaiian Airlines announced a new combined loyalty program. Here's how it will work and what perks members should expect.

Following its $1.9 billion acquisition of Hawaiian Airlines last year, Alaska Airlines on Wednesday released details of a combined loyalty program that the carrier says will give fliers more ...

To sweeten the deal, Alaska is expanding partnerships beyond flying. Members can now earn points on Lyft rides, hotel ...