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在 2025 年获得战略优势。了解全球营销趋势,平衡品牌与绩效,并利用数据驱动的洞察力全面衡量媒体。 精准驾驭电视市场。研究观众在主要电视传播平台上的收视行为... 媒体碎片化造成受众分散。了解如何通过所有渠道吸引 ...
Gain accurate insights into national and local TV viewership to drive smarter media decisions with Nielsen's television ...
2025 Diverse Intelligence Series Engaging Black audiences Black America continues to grow, and the outsized impact of their cultural and economic influence cannot be ignored or taken for granted.
2025 Diverse Intelligence Series Breakthrough ROI: Investing in Asian American audiences and media From K-beauty to cricket, understanding the Asian American, Native Hawaiian, and Pacific Islander ...
The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying fandoms and changes in media consumption are creating passionate fans who are ...
Balance your short and long term brand performance goals with a full-funnel marketing strategy. Industry peers and experts weigh in on what works.
Launching in Australia Q4 2025, Nielsen Ad Intel CTV delivers powerful insights into Connected TV ad spend and creative strategies across YouTube TV, Netflix, Prime, Hulu, and more—helping advertisers ...
The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...
Set your brand apart from the competition with a detailed track of ad spend in markets and media outlets including TV, print, digital, out-of-home and cinema.
Leader mondial dans le domaine de la connaissance de l'audience, des données et de l'analyse, Nielsen façonne l'avenir des médias en mesurant avec précision ce que les gens écoutent et regardent.
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new channels, and ...
次回のウェビナーに参加し、年齢や性別を超えた戦略的オーディエンスをどのように解き放つことができるかをご覧ください。 2025年、競争優位性を確実なものに。 データドリブンなインサイトの活用で、グローバルな ...
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