ISO 9002 refers to company level certification following a standard published by the International Organization for Standardization (ISO). The ISO created guidelines for quality assurance in ...

A successful advertisement creates a desire in viewers, listeners or readers. It also provides information on how to fulfill that desire and makes the potential customer feel good about doing so. With ...

Trust, teamwork, communication and respect are keys to effective working relationships. Develop positive relationships with the individuals you interact with at work to make your job more enjoyable ...

Companies that are growing are always on the lookout for new opportunities. Some of these opportunities present themselves in new countries, while others exist right here at home. In either case, ...

With a sincere interest in apparel, enough startup capital and an acute business sense, a fashion-forward entrepreneur has little in the way to stop her from taking the big first step in owning and ...

According to the Microsoft Midsize Business Center website, inventory is among the more significant sources of revenue for a company. After all, inventory equals profit, so an accurate accounting of ...

Advertising space is everywhere – and all businesses, large and small – are in constant competition for consumer attention. Propaganda advertising is a technique that plays on the emotions of the ...

Running a business that takes pride in being ethical and socially responsible is a challenge, and many companies end up cutting more than a few corners in the name of profit. If you dig deeper into ...

Consumer technology has created many new ways for marketers to communicate with potential customers, adding more advertising choices to their marketing mix. Traditional forms of advertising, such as ...

Brand awareness is a key component of marketing efforts, as harried consumers overwhelmed by the amount of commercial messaging they see or hear use mental shortcuts to make their decision. Imprinting ...

Title companies play several key roles in common real estate transactions. Title companies generally act as the combined agent of the insurance company, the buyer, the seller, and any other parties ...

When a company introduces a new product, the marketing manager has to decide how to position the product in the marketplace and which pricing strategy to use. The choice depends on many factors: the ...