A new investigation finds that Roblox's monetization program is even more manipulative than it appears. Which is saying something.

Tens of millions of these games live on Roblox ’s browser—hundreds of times more titles than exist on Steam. Every day, 43 million people play those games, mostly kids.

Roblox has outgrown its childish demeaner into a platform where teens are building games, earning millions, and outpacing giants like Steam.