Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

NYX Professional Makeup is once again transforming the way beauty shows up in digital culture, returning to Roblox with an immersive, gamified experience timed for the back to school season. As ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Retail Dive sister publication Marketing Dive. The collection can be interacted ...

Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

Maybelline's "Makeup Your Mix" campaign invites Roblox users to immerse themselves in captivating experiences, such as the Maybelline New York lounge and Graffiti Room.

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Marketing Dive. The collection can be interacted with in “House of NYX Professional ...