Starting this week, Walmart is expanding its partnership with Roblox by allowing teens to buy IRL goods from inside the game's virtual stores.

Building on the internet’s love for the Swedish furniture store, Ikea is looking to hire workers for its forthcoming Roblox virtual outpost online. It pays real money, not Robux—as long as you ...

Chipotle launching game on Roblox to give away $1 million in free food for Cinco de Mayo 'Our fans love to celebrate Cinco de Mayo with our real ingredients,' Chris Brandt, chief brand officer for ...

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The fast casual Mexican food chain announced on April 29 it is launching a "new, immersive digital gaming experience" called "Ingredient Quest" in the Burrito Builder experience on Roblox.

Forever 21, the fast fashion retailer owned by Authentic Brands Group, is hopping on the Roblox bandwagon with an exclusive partnership with the gaming platform, per a press release. It entails the ...