The platform’s new technology for adaptable clothing design has broader implications for discussions about things like the metaverse and NFTs.

Mattel's Barbie has partnered up with clothing brand Forever 21 to release both a digital collection on Roblox and a physical one online and in selected stores, according to a tweet by Forever 21.

Barbie joins Roblox as Gamefam lets players build her enormous Dreamhouse and customizing their ideal version of the iconic doll.

Mattel and metaverse game developer Gamefam are bringing a Barbie-themed game to the global immersive platform Roblox on 6 October.

Barbie Dreamhouse Tycoon will be available on mobile platforms as well — but it’ll also be on the other platforms where Roblox exists: PCs (including Mac), the Xbox One, and the Xbox Series X.

Roblox will feature special partnership events with both Barbie and Polly Pocket in the game Livetopia over the next few months.