Hilton is making its first foray into the metaverse with a branded integration inside Paris Hilton’s Slivingland world on Roblox, according to details shared with Marketing Dive. An immersive ...

Paris Hilton ’s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on ...

Paris Hilton ‘s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on ...

Paris Hilton has announced she has built an island in Roblox where she will perform a DJ set on New Year’s Eve. Read More: Looking back on 30 years of ‘Sonic The Hedgehog’ with composer Jun ...

Paris Hilton’s digital avatar will soon be sliving on Roblox. The TV personality-entrepreneur-influencer-podcaster is adding “gamer” to her CV with the launch of Paris World: an outpost on ...

Paris Hilton launched her virtual business venture Paris World in the Roblox metaverse in early October.

Paris Hilton’s early success in the metaverse on Roblox demonstrates how a relatively untapped advertising market can increase awareness value at lower costs than traditional ad campaigns.

Reality star and entrepreneur Paris Hilton has launched her own metaverse island on Roblox, joining fellow celebrities like Lil Nas X and Travis Scott and brands such as Nike in the digital world.

Paris Hilton's Roblox Island is a metaverse of her own right, now available for people to join and visit.

Paris Hilton is all set to ring in the new year by playing an electronic set for digital revellers on her virtual island on Roblox.