The authors compare the application of two logit models for the analysis of qualitative marketing data. A weighted least squares logit model is compared with a maximum likelihood logit model different ...

The logit and probit models have become critical parts of the management researcher's analytical arsenal, growing rapidly from almost no use in the 1980s to appearing in 15% of all articles published ...

The multinomial logit model in the context of the Luce choice axiom implies that the logarithm of the ratio of choice probabilities (the log odds ratio) of two objects depends only on the attributes ...

Estimation of demand is at the heart of many recent studies that examine questions of market power, mergers, innovation, and valuation of new brands in differentiated-products markets. This paper ...