Deepening its relationship with Roblox, Forever 21 unveiled the F21 Metaverse Collection, the retailer’s first metaverse-inspired fashion collection, in celebration of its first year on Roblox ...

This marks Barbie's second collaboration with Forever 21 on a Roblox collection. The first collection was released in June last year.

Fashion brand Forever 21 has partnered with metaverse creation firm Virtual Brand Group (VBG) to launch Forever 21 Shop City on Roblox.

Earlier this week, Forever 21 released “a fashion retail experience” on Roblox called Forever 21 Shop City. The game allows users to own and operate a Forever 21 location, customizing their ...

Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows. PacSun has introduced PACWORLD, an interactive mall inside the Roblox video game, ...

Forever 21 will let players operate their own custom virtual fashion stores inside Roblox, the metaverse platform with 49 million players.