The iQOS is championed by Andre Calantzopoulos, Philip Morris International's chief executive, who in media interviews makes the point that he smokes the device.

The IQOS device warms real tobacco, but at a temperature too cool to make smoke. “I don’t know how much safer it will be than actual smoking,” Williams-Luther said.

Philip Morris International began selling its IQOS heated tobacco device in Austin, Texas on Thursday for $60 a piece, an executive told Reuters, kicking off efforts by the world's largest ...

TOKYO/NEUCHATEL, Switzerland (Reuters) - In seeking regulatory approval for a new smoking device called iQOS, Philip Morris International Inc is claiming the electronic gadget is less likely to ...