What's the best way to put big data to use to make marketing seem more like a service than an intrusion? IBM's Anjul Bhambhri explains how.

Big data is all the rage right now. If you search Google News for the term, there are 53,500 thousand results. And that's just the news. Most of us in ...

Drowning in data is not the same as big data. Here's the true definition of big data and a powerful example of how it's being used to power digital transformation.

IT big-data analytics has emerged as the new IT operations-management approach of choice, promising to make IT smarter and leaner.

It's about your ability to actually use this data in a meaningful way. The key to using big data in the correct manner is to have a visualization solution.

Whether you’re just starting to use, thinking about using, or already actively collecting big data you’ll want to consider these best practices as a part of your strategy. Often times businesses start ...

How Big Data Works Following the 4 V’s of big data, organizations use data and analytics to gain valuable insight to inform better business decisions. Industries that have adopted the use of big ...

Rebecca Barnatt-Smith gives insights into using big data and analytics for improved customer acquisition and retention.

By using big data analytics in your planning and decision-making, your company will be well-equipped to solve today’s advertising problems and anticipate tomorrow’s challenges.

The best way to get acquainted with big data is to identify a single simple problem within your company and use data to help you decide how to address it.