How to measure things with the iPhone Here’s how you can use your iPhone to find out how big something is. Measure is a standalone app.

Once you install iOS 12 , you'll notice a new Apple app called Measure. This app uses augmented reality to act as a tape measure or ruler, measuring objects around you with the phone's camera. So ...

The breadth of data availability is precisely why business leaders need to be more specific and discerning when choosing what to measure.