The “How to Train Your Dragon” game on Roblox has more than 28 million visits. Over the weekend, the movie raked in $83.7 million in ticket sales in the U.S. and Canada, surpassing expectations.

From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans June 18, 2025Updated Wed., June 18, 2025 at 11:36 a.m.

Roblox has more than 80 million monthly players on its platform for teens, and it has launched a digital civility initiative to fight toxicity.

Roblox How To Train Your Dragon Game Does Well, As Does The Live-Action Film Adaptation June 17, 2025 by Todd Black ...