This wasn't linked to "any specific experiences or partnerships," Roblox explained. The promo offers a total $1 million in free Chipotle burritos to players as part of a Halloween event.

As part of a new collaboration with the mega-popular game Roblox, Chipotle Mexican Grill has opened a new virtual location within the title that can net players a free burrito. This crossover is ...

In October 2021, Chipotle released its own Roblox game, called Chipotle Boorito Maze, in a Halloween-themed event that gifted free burritos to the first 30,000 visiting players for four days.

Dive Brief: Chipotle is giving away $1 million worth of free burritos on Roblox through its annual, Halloween-themed 'Boorito' experience, per a press release. The promotional event will last from ...

Chipotle has announced a massive Cinco de Mayo giveaway, but you have to play Roblox in order to win one of 50,000 free burritos.

(RTTNews) - Chipotle Mexican Grill, Inc. is opening a virtual location on online game platform Roblox to celebrate the 21st year of Boorito, a fan favorite Halloween event.

Marketing News & Strategy Chipotle brings Halloween to the Roblox metaverse The restaurant's annual "Boorito" event will have a Roblox element ...

Chipotle Mexican Grill is launching a new menu item for the first time in Roblox's metaverse.