With 43% of Roblox’s users under 13 and about 70% 18 and under, Roblox must pay attention to legislation and policy around advertising to children. But it would be a total head-scratcher for Roblox to ...

"Roblox took the opposite approach, and that's to say, 'No, we want to build this for kids and give them a space not just to consume content, but to create it," Balkam said.

Roblox banning social hangouts for kids under 13 due to "user behaviour that can potentially pose a risk" Children soon restricted from being able to play unrated games.

Roblox really wants you to know that it isn’t just for kids It sounds like the platform is planning to make experiences specifically for older audiences.