A mission statement needs to be authentic, inspiring enough to galvanize employees to action, and mobilizing because it also shows employees what to do in their roles and how to do it.

When creating a content marketing mission statement, remember that it doesn’t need to be lofty or idealistic; it simply needs to reflect your brand’s ultimate purpose.

While it's not a requirement for a business to have a mission statement, a company that takes the time to create one is able to communicate the organization's purpose and values to all ...

Most entrepreneurs create a mission statement for their business. But do your consumers actually know what yours is? A mission statement, by definition, summarizes the values of a company and is ...

How to create a mission statement Define your mission Proper execution of one’s mission requires the clear definition of and unwavering belief in it.

Why most mission statements are dumb -- and how to write one that isn't.

Key points A personal mission statement makes clear what one wants to do and how to do it, which can provide clarity on how to live a fulfilling life. To gain clarity on their mission, people can ...

A personal mission statement is a great tool to have handy when pitching investors, potential hires, and clients, edtech founder Eloise Skinner says.

In my talks to parents, I always include how to make a Family Mission Statement. After my talk, I’ve had parents whose children are now grown come up and say, “I wish we had done that as a ...