This effort is intended to spur further interest in the development of IB theory. Journal of International Business Studies (JIBS) is a top-ranked peer-reviewed journal in the field of international ...

Grounded theory methodology is a robust qualitative research approach that systematically generates theory from data. It employs an inductive process whereby researchers engage in iterative data ...

Sunday Times News: Grounded Theory is described as a research method in which the theory is developed from the data, rather than the other way around.