Three months ago, I witnessed a textbook-level "self-media accident": my friend Xiao Zhang had a viral video on Douyin that ...

Building a persona matrix step 8: Influencers and advice Finally, how do your personas research possible new solutions? This is vital to planning your GTM strategy.

Remember to stay informed about your new offers, and frequently update your Offer Matrix by continuously evaluating against these four steps. You’ll see the fruits of your efforts pay off in ...