Three months ago, I witnessed a textbook-level "self-media accident": my friend Xiao Zhang had a viral video on Douyin that ...

Building a persona matrix step 8: Influencers and advice Finally, how do your personas research possible new solutions? This is vital to planning your GTM strategy.

I have found that one of the best frameworks for helping get things done is the classic “urgent vs. important” two-by-two matrix.