For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

In a new survey, Roblox asked Gen Z users to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more ...

HOLLYWOOD, Calif., October 07, 2024--"Virtual Vote," the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership with ...

Roblox, an immersive gaming and creation platform, has partnered with WPP, building on several years of collaboration on interactive 3D brand content and advertising. The alliance will help scale ...

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.