For Roblox, such in-game ads offer an opportunity for its thousands of independent game developers to earn extra cash for their free-to-play games by allowing in-game ads.

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards ...

Online game platform Roblox has partnered with independent technology company PubMatic to enable programmatic media buying of its video advertising inventory. Brands will be able to gain access to ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox has millions of experiences, the majority of which can be explored for free. It is generally a freemium model where users can purchase experience-specific enhancements and items.

Roblox investors are focusing on a path to profitability after the metaverse pioneer reported a wider-than-expected Q1 loss Wednesday morning. But the company reported an unexpected beat of free ...

Truth in Advertising filed a complaint with the Federal Trade Commission (FTC) on Tuesday. A summary of the complaint alleges Roblox is engaging in deceptive practices with advertising on its ...

Roblox, a social media and gaming company relies on an open ecosystem that allows developers–many of whom are users themselves–to build on the platform.

Online gaming firm Roblox Corp said it plans to launch 3D advertising on its platform next year.