Roblox will roll out paid videogames on its platform and allow developers to sell physical merchandise through their created games, the company said on Friday.

Both platforms aim to maximize users' time spent on them by paying creators to make original content. Epic paid $352 million to Fortnite creators in 2024, up 11 percent year-over-year.

Roblox says its paid experiences will launch on personal computers later this year, with plans to expand to all other devices in the future.

A new Roblox initiative will allow some creators to get paid for fan games based on Like a Dragon, Stranger Things, and more popular IPs.

Roblox (RBLX) unveiled a new feature on Tuesday that allows studios and creators to license their characters and other creative assets for use within the Roblox gaming platform. The company ...