Small businesses often have both a mission statement and a vision statement for their sales teams. While the two statements have similar goals, the difference lies in their use of language.

Vision statements can be challenging. Learn what a vision statement is, how it differs from a mission statement, and how to write a successful one.

Over the years, I’ve observed how much confusion there is over two of the fundamental features of a company’s culture: its vision statement versus its mission statement.

Struggling to craft a vision statement that truly inspires? Learn the key ingredients of a compelling vision statement and research-backed strategies to make your vision stick.

My proposal is that you should create a vision statement for yourself — a written statement that will point you in a desirable direction and get you excited about your prospects.

What is the vision or purpose of your school? Educator Ben Owens shares tips to create a genuine, powerful, and shared mission statement.

Example of a Corporate Web Strategy Statement. In years past, corporate marketing staffs often viewed the company website as nothing more than an electronic billboard. Today, these experts ...