Entertaining content—whether funny, charming or surprising—drives stronger recall, sentiment and purchase intent.

AEO has skyrocketed in popularity, but critics claim that the search strategy is not all it's cracked up to be.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they also see an agentic advertising opportunity.

Advertisers are getting ready for the search giant to monetize its new AI channel, but there are challenges ahead.

Summerween is bringing new marketing opportunities as brands look for new partnerships, such as a Hershey's—Pokémon collab, ...

Wells co-created a Juneteenth resource website to raise awareness for initiatives and activities and build internal advocacy.

Randy Krallman directed a series of spots, in which Telstra repeatedly blocks threats posed by the inept Zalunians.

The transaction between Gildan and Hanesbrand is expected to close before the end of next year’s first quarter.

A guide to making the most visible commercials of the year—here are the ins and outs of production and cracking the creative ...

The senior VP of Kroger Precision Marketing has managed consolidation, a move to programmatic platforms for off-site ...