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Yardbarker on MSN10h

Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Locked On Vols weighs in on the Nike/Adidas partnership swap

After a decade with Nike as its apparel partner, the University of Tennessee said it's switching back to Adidas.
On3 on MSN2d

Mitch Barnhart addresses why Kentucky remained a Nike school, did not flip to Adidas

On Aug. 8, the University of Kentucky announced it had signed a 10-year contract extension with Nike. Kentucky signed its ...
Fast Company1y

Nike, Adidas, and Reebok are all elbowing each other to become the shoe ...

advertisement 06-14-2024 DESIGN Nike, Adidas, and Reebok are all elbowing each other to become the shoe brand of the WNBA Women’s basketball is the new brand battleground for sneakers.

Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...