Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

The CPSC says the fake Labubu plush figures and plush key chains are small enough that a young child could put one in their mouth and block their airway, creating a risk of choking and death. The agency also reported instances of the counterfeit toys breaking apart and releasing small pieces that could become ingestion or choking hazards.

Pop Mart, a store known for its creation of the trending Labubu dolls, is set to open its first Massachusetts store at the Natick Mall. The store sells a variety of collective figures that are either original characters or in collaboration with popular franchises such as Disney, The Powerpuff Girls, Minions and Harry Potter.

SHANGHAI (Reuters) -Pop Mart executives said on Wednesday they are optimistic about opportunities for the firm's proprietary art toys, including smash hit ugly-cute Labubu doll, to star in animated films and theme park attractions.

The following blind boxes will be available for purchase Tuesday night, Aug. 19: Have a Seat Vinyl Plush Blind Box − Single boxes and whole sets will be available to order during launch. Exciting Macaron Vinyl Face Blind Box (pre-order) − Single boxes and whole sets will be available to order during launch. The estimated shipping date is Sept. 29.

In a financial report released Aug. 19, Pop Mart said it has seen a net profit of 396% and a 204% jump in revenues due to Labubus.