MSNBC will change its name later this year to MS Now (My Source News Opinion World) and drop the peacock image from its branding. These are the first significant public-facing changes in Versant's upcoming separation from Comcast's NBCUniversal.

According to NBC News, CNBC will keep its name, which stands for Consumer News and Business Channel, but will also receive a new logo. Comcast will reportedly retain other NBCUniversal networks, including NBC, NBC News, NBC Sports, Bravo, and the streaming service Peacock.

Comcast unveiled eight new members of the first board of directors of Versant Media Group, which will house the bulk of NBCUniversal’s cable networks and certain digital businesses, including Versant CEO Mark Lazarus.

Comcast on Thursday announced the expected board members of its cable networks spinout, Versant. They come from backgrounds in media, technology, finance and other industries, according to Versant.

Versant is on track to be spun out from Comcast before the end of 2025, Lazarus confirmed. The assets held by the new company generated about $7 billion in revenue last year.

Comcast’s Cable TV Spinoff Now Has a Name: Versant The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

Versant is the new stand-alone home for nearly all of the current parent company Comcast’s cable networks, which includes USA Network, the Golf Channel, CNBC and MSNBC. Comcast is spinning off the cable networks because it believes the mature outlets face a bleak future due to pay TV cord-cutting and are an albatross weighing down its stock price.