Move over college football: there’s another Southern tradition making headlines, stealing screens and racking up millions of ...

"It's life. It's everything you do," said Alverson, a lawyer who compares rush preparation to preparing a witness for trial.

Speaking exclusively with PEOPLE ahead of the premiere of Lifetime’s 'A Sorority Mom’s Guide to Rush!', rush coaches Bill ...

A Sorority Mom's Guide to Rush premiered on August 11, 2025. Lifetime show features mother-daughter duos competing to get the latter into their choice of sorority.

It focused on the role mothers played in the process, with some describing the experience as one of the most important milestones in their lives. The episodes also featured returning participant ...

Parade. Bama Rush week isn’t just stressful for the sorority hopefuls. Their moms are living it, too. Lifetime’s new series A ...

Brandis Bradley in "A Sorority Mom's Guide to Rush!" The series also features interviews with the mother-daughter duos at the heart of the journey, as they reflect on the pressure and preparation it ...

Lifetime premiered A Sorority Mom's Guide to Rush on August 11, 2025. Along with mom-daughter duos, the show also features Rush coaches. It includes Bill Alverson and Brandis Bradley.

Money-minded mamas are sparing no expense, splashing serious cash on clothes, bags and jewelry, so their girls get a leg-up ...

Rush coaches Bill Alverson and Brandis Bradley, along with University of Alabama senior Morgan Cadenhead — who went through rush twice without receiving a bid — join NewsNation as thousands of ...

Brandis Bradley, AKA “the queen of #RushTok”and Bill Alverson, AKA “the rush king” team up to help college-bound girls and ...