Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...

“Hands down the best running shoes I’ve ever worn.” Athlon Sports aims to feature only the best products and services. We may receive compensation for links to products and services on this website.

The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.

Shoe designers have been urged to ditch the “shrink it and pink it” approach to women’s trainers. Despite known biological ...

There are many things you can’t control when you go for a run: the treadmills are occupied at the gym, it starts raining halfway through your workout or a street is closed on your favorite route, for ...

“I’ve been wearing these Cloudfoam Pure shoes for a few weeks now, and they’re honestly so comfy, like walking on actual clouds.” Athlon Sports aims to feature only the best products and services. We ...

“The most telling part of our research for me was that many of the women taking part in the study thought that they were ...

Liv Cycling sponsors women’s racing teams and competitions, like the Tour de France Femmes, in addition to community clubs.

By Dr. Liji Thomas, MD Despite decades of progress in sports science, women runners still wear scaled-down men’s shoes. A new ...

Most major brands still rely on a single foot mold, or “last,” that reflects male anatomy. Women’s models are often produced ...

Laura Youngson didn’t expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match.