Under Armour has been making a major push into smart running shoes for a couple of years now, and in 2019 the company is taking those efforts even further. This year, it plans to launch a suite of ...

As fascinating as shoes like Nike's "PlayStation" PG2s or Adidas' "4D" Futurecrafts are, those particular models don't offer many (if any) benefits to avid runners. They're more geared toward ...

For all of you hardened runners who head outside despite below-freezing temps, the Hovr CGR Connected is your new go-to shoe. CGR stands for ColdGear Reactor, Under Armour’s closed-hole mesh upper ...

Under Armour has officially extended its HOVR™ footwear technology into its basketball division. Following the HOVR™ Phantom model, UA will use the cushioning and energy return feature on the all-new ...

Running isn’t easy. If it were, everyone would do it. And while some runners would argue that it’s the challenge that makes running worthwhile, there are more than a few of us out there who would ...

Under Armour’s newest shoe, the HOVR Machina, is lightweight, well-cushioned, and designed to strike a balance between speed and comfort. Men’s Journal aims to feature only the best products and ...

Under Armour is scoring with its new Hovr running shoes, released last week and positioned to compete with the Adidas Boost line and Nike Epic Flyknit React. Jefferies analyst Randy Konik in a note ...

Under Armour is hoping Hovr can lift it above the competition. The company's executives told analysts on its quarterly earnings call Tuesday that the shoe platform, which launched in February, has ...

You can’t slam dunk without defying gravity for a few seconds. That’s why Under Armour is applying their patented HOVR technology to a shoe designed specifically for basketball players. Dropping ...

Under Armour’s newest foam, named HOVR, released at the end of January (right around Outdoor Retailer) and debuted in new two running shoes: the Sonic and the Phantom. The Phantom represents the ...

You’d be forgiven for glancing at this shoe and thinking it’s not a performance trainer. But, Under Armour has packed a slew of running tech into this shoe—some visibly called out and others under the ...

The challenge when trying to make a golf shoe that feels soft is making sure that it's not too soft, and it still responds to the natural movement of your feet in the golf swing in an effective way.