Roblox is looking a little green, with tons of players all dressing up in the same outfit. If you’re not clued up, then this ...

In addition to these cosmetics, users can purchase the Roblox-exclusive limited-edition physical product — an e.l.f. UP! Pets hoodie featuring one of the experience’s pets.

E.l.f. Cosmetics Is Selling Real-World Products on Roblox The beauty brand is one of many engaging with the video game platform–but its new expansion brings it into new e-commerce territory.

e.l.f. Cosmetics has partnered with Roblox to create an online game — e.l.f. UP! — that foster's entrepreneurial spirit among Gen Z users. Here's the scoop.