LeBron James entered the NBA in 2003 with the most expectations in decades. What also came with James at the time was a groundbreaking shoe deal — seven years for $90 million, which seemed wild to ...

Twenty years. 2-0. That’s how long it’s been since LeBron James signed his deal with Nike. The same way Bron has given us twenty years worth of epic highlights and dazzling moments, he has also ...

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The 2022-23 NBA season has been dominated by arguably the greatest player of all time. Los Angeles Lakers forward LeBron James has enjoyed a memorable year and still has more time to make history. In ...

Christmas may be over but LeBron James and Nike continue to celebrate the holiday with the latest Nike LeBron 18. The Swoosh announced on the SNKRS app that the baller’s current signature shoe is ...

LeBron James’ departure from Cleveland to Miami resulted in not only two NBA championships, but the most iconic shoe of his career. When James announced his decision in a one-hour ESPN special to join ...

“I have had a lot of LeBron James sneakers because of how comfortable they are.” A new markdown at Nike is making it easier than ever for folks to grab a comfortable and stylish pair of highly rated ...

Pink diamonds undergo enormous amounts of pressure to form – just like LeBron James in his early career. This new LeBron XX, also coined the LeBron 20, draws inspiration from that journey; its pink ...

BEAVERTON, Ore. -- LeBron James had some business to take care of before rejoining the Cleveland Cavaliers for training camp. He was at Nike's corporate headquarters Tuesday for the unveiling of his ...

The NBA could not have envisioned a better game than what transpired last night between the Dallas Mavericks and the Los Angeles Lakers. Luka Doncic led Dallas to a double-overtime victory with 35 ...

With two decades at Nike behind him, LeBron James has a long list of silhouettes and colourways to his name. But the Nike LeBron 21 is more than just another good-looking shoe in the pro ballers’ ...