The skateboarding brand’s director of global brand marketing shares how it created Roblox’s most popular activation to date.

But did you know that Roblox games can generate real-world money? The stories differ from one developer to the next, but it is possible to make a living with virtual-world money.

Roblox is a thriving web-based virtual world where kids can create building-block creations in Leg0-like styles. It is far more successful than other virtual worlds, and 18-year-old Luke ...