With 43% of Roblox’s users under 13 and about 70% 18 and under, Roblox must pay attention to legislation and policy around advertising to children. But it would be a total head-scratcher for Roblox to ...

Also, while Roblox has put in place guidelines around what is appropriate content, games are user-generated, so kids can potentially create violent games that they label as safe.

Because the platform is so popular among kids, Roblox also faces the unique challenge of having to create age-appropriate content that users can still play even as they mature.

Roblox ’s VP of marketing told AListDaily in 2018, “From the very beginning, it was about having kids develop games for other kids.” DevEx’s terms require users to be 13 or over.

Roblox banning social hangouts for kids under 13 due to "user behaviour that can potentially pose a risk" Children soon restricted from being able to play unrated games.

Roblox really wants you to know that it isn’t just for kids It sounds like the platform is planning to make experiences specifically for older audiences.