In the sporting world, computers are used to analyze everything from a golf swing to how fast a tennis ball was served. Tech is being used in the World Cup to determine if a ball actually went past ...

Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy, but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in ...

The soccer ball sure has come a long way. While pinning down the true inventor of the soccer ball is nearly impossible, history says that the game has been played with everything from human skulls to ...

Adidas director of soccer innovation Antonio Zea explains why replacing the controversial Jabulani in 2014, even after years of testing and testimonials from Lionel Messi and other stars, is still the ...

Major League Soccer and adidas unveiled the new NATIVO ball on Friday at the 2018 MLS SuperDraft in Philadelphia, which will be the official match ball for the 2018 MLS season. The fourth ball in the ...