Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...

Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is ...

This article was originally published on www.si.com/college/tennessee as Tennessee WR Mike Matthews Talks New Adidas Deal For ...

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.

The University of Tennessee’s 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July 2026.